Building Your Photo Gallery

Once someone clicks your listing, your gallery is your best sales tool. It’s the moment a curious visitor becomes an interested one. A well-rounded set of photos fills in the details, like what’s the food like, what does the place look like, is this worth stopping for?

What to include

Variety is the goal. Try to cover a few different categories rather than loading up on one type of shot.

• Your best-known offerings. Lead with what you’re most known for. If you’re a restaurant, that’s your signature dish. If you’re an outfitter, that’s the activity itself. Start with what made people interested in the first place.
• Atmosphere and amenities. What makes your place unique? A sprawling outdoor patio, a beautiful view, a cozy interior — if it’s a reason someone would choose you over another option, it deserves a photo.
• Your location. An exterior shot helps visitors recognize the place when they arrive. This is easy to overlook but genuinely useful, especially for first-time visitors navigating an unfamiliar area.
• Menus and details. If you’re a restaurant or bar, a current menu photo is one of the most-viewed things you can include. Just make sure it’s up to date. An outdated menu creates confusion and frustration.
• Personality. Anything else that adds character and tells your story. Staff, events, behind-the-scenes moments, these sorts of photos that make your business feel like a real place run by real people.

The same principles apply

The same things that make a great cover image make a great gallery image. As you’re selecting and editing your photos, keep these in mind:

• Focal point. Each photo should have one clear subject. Busy, unfocused shots are easy to scroll past.
• Composition. A little attention to framing goes a long way. You don’t need a professional photographer — just a steady hand and some thought about what’s in the frame.
• Color. Consistent, warm, well-lit photos feel cohesive. A gallery that jumps between dark, washed-out, and oversaturated images feels scattered.
• Consistent dimensions. Try to keep your images a similar size and aspect ratio. It makes your gallery look polished and intentional rather than thrown together.

A few practical tips

Revisit your gallery seasonally. Photos that feel fresh in spring can feel dated by fall.

Shoot in good natural light whenever possible. It’s free and usually flattering.

Landscape orientation (wider than tall) tends to display better in most gallery layouts.

Edit lightly — a small boost to brightness and contrast can make a photo look significantly more appealing.